The gold that makes the difference

At AGUAdeORO, transparency is our fundamental principle. We say no to traditional gold that is not subject to rigorous traceability controls. We use Fairtrade gold that is controlled and labeled by an independent foundation. AGUAdeORO regularly undergoes audits to uphold this commitment.

Why?

Because gold from mines that do not apply strict regulations kills. Because it has no regard for either humanity or our planet. AGUAdeORO takes pride in using traceable and controlled gold, from the mine to our workshops.

Many concerning issues are related to the extraction of metals used in jewelry. On one hand, gold extraction leads to numerous societal problems: illegal practices, money laundering, child exploitation, and funding of conflicts. Despite the media coverage of these issues, few substantial changes will occur as long as companies and individuals do not pay rigorous attention to the origin of the gold they purchase, or turn to illusory responsible alternatives such as recycled gold.

On the other hand, this activity leads to a blatant disregard for nature, resulting in deforestation and the use of harmful substances, such as cyanide and mercury. The latter, often used to extract and refine gold, poses a serious threat to the environment, as well as to the health of miners and their communities. Approximately 50% of the gold that circulates in the world is used for jewelry, while about 40% is held as monetary reserves by central banks and governments (World Gold Trade Council, GDT 2023). The remainder is used in industrial applications, including electronics and medicine. This means that a relatively small portion of gold is constantly traded on the market, contributing to the complexity of its traceability.While a large part of the world's gold remains untraceable, at AGUAdeORO, we firmly oppose this trend by creating our jewelry exclusively with Fairtrade gold.

The benefits of Fairtrade gold by Max Havelaar

Fairtrade Max Havelaar gold comes from small mines that strictly adhere to the Fairtrade Gold Standard. These standards ensure a fair price for gold, along with a premium, allowing mining communities to live with dignity and develop. Additionally, they ensure compliance with equipment and safety policies. Harmful substances such as mercury and cyanide, traditionally used in gold extraction, are strictly controlled. The mines and various links in the supply chain, where Fairtrade gold is processed, are subject to regular audits to ensure compliance with established regulations.

Fairtrade Gold and its challenges

The regulations imposed on Fairtrade gold are not without environmental impacts in the affected areas. However, the Fairtrade label applies strict guidelines aimed at limiting the environmental impact of gold extraction. The use of chemicals is carefully controlled and reduced through regular audits. Water consumption is also monitored to minimize the water footprint, and soil refertilization measures are implemented after mining. Furthermore, a portion of the Fairtrade premiums is invested in ecological initiatives, such as reforestation, wildlife conservation, and the promotion of sustainable agriculture. Max Havelaar, as a fair trade label, acts as a neutral intermediary, ensuring ethical practices without being influenced by financial interests or stock market speculation.

Yellow Gold

The 18-carat yellow gold used in our jewelry is certified by Max Havelaar as coming from fair trade. This precious metal, composed of 75% pure gold and 25% other alloys, combines elegance, durability, and brilliance. Its iconic hue is the most sought after in jewelry, particularly for wedding bands. 18-carat gold is distinguished by its robustness, making it an ideal choice for pieces to wear daily. Its warmth and brightness enhance gemstones and artistic creations, giving each piece of jewelry a sophisticated allure.

White Gold

The 18-carat white gold we use in our jewelry is certified by Max Havelaar. Renowned for its delicate shine and contemporary look, this precious metal, which combines 75% pure gold with alloys such as palladium or silver, is particularly sought after for engagement rings and statement pieces. Its luminous hue and subtle brilliance make it an ideal choice to enhance diamonds and gemstones, creating pieces of unmatched elegance. Additionally, white gold is distinguished by its durability, ensuring that each piece retains its beauty over time, even when worn daily.

Or Rose

The 18-carat rose gold we use in our jewelry is certified by Max Havelaar as sourced from fair trade. Valued for its distinctive character, this gold, which combines 75% pure gold with copper alloys, is distinguished by its warm and romantic hue. Although less common than yellow or white gold, its extravagant and original look gives a unique dimension to each piece.

Platinum

Sought after for its timeless brilliance and durability, this precious metal, composed of 95% pure platinum, gives each piece a modern and refined appearance. Its exceptional density and wear resistance make platinum a preferred choice for jewelry creations, ensuring that each piece retains its beauty over time. Furthermore, its naturally white color and unmatched luster enhance gemstones, creating pieces that combine luxury and sophistication.