0AGUAdeORO is a family-run jewellery company founded in 2009 in Geneva, Switzerland. Its history goes back more than 70 years. Indeed, the profession of jeweller is passed from father to son within the family originating from Bolivia. The name "AGUAdeORO" refers in Spanish to the water "AGUA" and the gold "ORO", because water is a precious resource, like gold. At AGUAdeORO, we also strive to be transparent, like water, about the manufacture and provenance of all our products.
Our mission is simple:
We strive to offer luxury items created with respect for our society and our planet. We believe that luxury is synonymous with quality. Not only of the product itself, but also of the quality of life of the people involved in its manufacture.
At AGUAdeORO we offer a new vision of luxury jewellery that combines ethical awareness and ecological responsibility.
The scarcity of raw materials, used in part in jewellery, has always been coveted. The exploitation and extraction of natural resources, such as gold, nowadays causes many social and ecological problems. The jewellery world is confronted with these problems every day: deforestation, pollution, overexploitation, etc., destroying our planet little by little. Yet it is our duty to care for and protect it.
Small and large scale problems follow, sparing no one. From the use of toxic substances such as mercury by small-scale miners to local armed conflicts financed by these same natural resources. There are also long-term exogenous adverse effects, such as climate change.