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Pour un luxe responsable

18 ou 14 carats : pourquoi votre bague de fiançailles n’est jamais en or 24 carats ?
18K or 14K: Why Your Engagement Ring Is Never Made of 24K Gold

A symbol of love and transmission, gold has always fascinated. But did you know that its purity varies according to culture and use? Too malleable for everyday wear, 24-carat gold is rarely used in...

Mines de diamants abandonnées : les cicatrices du luxe
Abandoned Diamond Mines: The Scars of Luxury

Abandoned diamond mines leave behind scarred landscapes, destroyed biodiversity, and forgotten communities. In response to this silent legacy, AGUAdeORO is committed to ethical and responsible jewe...

Diamant : d’un passé trompeur à un avenir transparent
Diamond: from a deceptive past to a transparent future

Long a symbol of eternity and prestige, the mining diamond hides a far less dazzling reality. Behind the industry's myth lie practices of artificial scarcity, human exploitation and devastating env...

More Than Love : La promesse d’AGUAdeORO
More Than Love : The promise of AGUAdeORO

More Than Love, AGUAdeORO's flagship campaign, celebrates ethical and universal love. Each piece of jewelry embodies the values of traceability, respect for the environment and social justice, whil...

Les diamants sont-ils vraiment éternels ?
Do diamonds really last forever ?

The diamond market is being disrupted by the rise of laboratory-grown diamonds, particularly in China and the USA. De Beers' famous “A Diamond is Forever” slogan, created to support the industry, i...

Colombie : L'émeraude au coeur de la violence
Colombia : The Emerald at the Heart of Violence

Discover the troubling reality behind Colombian emeralds, where beauty is intertwined with exploitation. From the history of the "green war" to the precarious conditions faced by miners, the emeral...

Pourquoi l'or recyclé n'est pas une alternative éthique ?
Stop saying recycled gold is the ethical alternative

As a matter of fact, it is not. Indeed, the gold has already been mined originally but we don’t know how, by whom, and where ! Did it support wars, money laundering or bribery ? And how were the mi...

L'Or Recyclé : Un Mythe Écologique
Recycled Gold : An Ecological Myth

Recycled gold, often touted as an eco-responsible alternative, conceals a deceptive reality. Due to its lack of traceability, it can come from unethical practices, including precarious working cond...

Or de contrebande en Suisse : enjeux, défis et conséquences
Smuggled gold in Switzerland : issues, challenges, and consequences

Swissaid Report : Analysis of Gold Trade from Africa to Switzerland According to a report by the NGO Swissaid, published in May 2024, between 321 and 374 tons of gold are unofficially imported from...