Redefining Luxury in Fine Jewelry through Ethical Craftsmanship

What is luxury?

What does it mean to choose an engagement ring, a wedding band or a precious jewel with values? At AGUAdeORO, it all starts with transparency: every gram of Fairtrade gold and every cultured diamond we use is meticulously traced, demonstrating that ethics and impeccable quality can coexist.

Our manifesto is more than a declaration. It reflects our values, our commitment and our vision. It is also a call to action. It represents the essence of what AGUAdeORO aspires to be in the world of luxury, a sector often associated with excess, secrecy and exclusivity. This manifesto is our compass. It guides our choices and shapes our identity as a jewelry house committed to ethics, sustainability and transparency.

It's not just a statement of principles, it's a challenge: to redefine what luxury can and should mean in today's world. True luxury should be admired not only for its beauty, but also for its history, integrity and the care taken in its creation. With this manifesto, AGUAdeORO dares to ask the question: What is luxury?

Transparent Luxury

Luxury is about heritage.
But not if it means robbing others of their future.

Luxury is abundance.
But not if it leads to waste.

Luxury is quality.
Not only of the product, but also of the lives of those who make it.

Luxury is about mystery.
But not if it means hiding the origin of your products.

Luxury is exclusiveness.
But not if it becomes selfishness.

Luxury is about pleasure.
But not if it comes at the expense of someone else’s happiness.

Luxury is rare.
But not if it means depleting what is scarce.

Luxury is extravagance.
But not if it means recklessness.