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Towards Responsible Luxury

Femmes, bijoux et la force des convictions
Women Who Wore History

Jewelry has long carried meaning beyond beauty. From Joan of Arc to modern women shaping their own paths, jewels have served as symbols of courage, identity and conviction. Discover how jewelry con...

Little Bee
Little Bee

Little Bee tells the story of a talisman jewel inspired by the bee, a messenger of life. An emotion that becomes a commitment in Geneva, alongside FREETHEBEES.  

Gestes d'amour : une initiative de Noël qui a touché les cœurs
Gestures of Love: A Christmas Initiative that Touched Hearts

AGUAdeORO’s Gestes d’Amour 2025 initiative brought together several generations through heartfelt Christmas messages. Older participants shared their memories and advice, inspiring everyone involve...

Gestes d'amour : le projet de Noël AGUAdeORO 2025
Gestures of Love: The AGUAdeORO 2025 Christmas project

« Gestes d’amour » est le projet de Noël 2025 d’AGUAdeORO, créé pour inspirer des liens entre les personnes grâce au partage de messages remplis de souvenirs, de conseils et de vœux chaleureux. Déc...

En forte hausse, la valeur de l’or complique la vie des bijouteries
With its sharp rise, the price of gold is making life more difficult for jewellers.

The price of gold now exceeds CHF 100,000/kg, having doubled in two years, which is slowing purchases and squeezing margins. Jewellers are adapting by optimising designs, materials, and logistics i...

Guerre froide du diamant : comment les diamantaires sabotent les pierres de laboratoire
The diamond cold war: how diamond dealers are sabotaging lab-grown stones

The diamond market is undergoing profound change. As natural diamonds see their value plummet, lab-grown diamonds are emerging as an ethical, sustainable, and transparent alternative. This AGUAdeOR...

18 ou 14 carats : pourquoi votre bague de fiançailles n’est jamais en or 24 carats ?
18k or 14k: Why Your Engagement Ring Is Never Made of 24K Gold

A symbol of love and legacy, gold has always fascinated. But did you know that its purity varies according to cultures and uses? Too malleable for everyday wear, 24-karat gold is rarely used in jew...

Mines de diamants abandonnées : les cicatrices du luxe
Abandoned Diamond Mines: The Scars of Luxury

Abandoned diamond mines leave behind disfigured landscapes, destroyed biodiversity and neglected communities. In response to this legacy, AGUAdeORO is committed to ethical jewellery, using exclusiv...

Diamant : d’un passé trompeur à un avenir transparent
Diamond: from a deceptive past to a transparent future

Long a symbol of eternity and prestige, the mined diamond hides a far less dazzling reality. Behind the myth shaped by the industry lie artificial scarcity, human exploitation and devastating envir...