Jewelry with Meaning. Our Ethical Vision of Luxury

Redefining Luxury from Within

At AGUAdeORO, every decision—whether it’s designing ethical jewelry, selecting Fairtrade gold, or communicating our values—begins with an essential question:

What is Luxury, Truly?

For each person, luxury can mean something different.
It might be jewelry passed down through generations.
It could be time shared with those we love most.
Perhaps it’s having access to knowledge, or the freedom to live according to our values.

The forms luxury can take are infinite. Yet, in a world where information is more accessible than ever, we ask ourselves:

Can a luxury experience truly be fulfilling without knowing what lies behind it?
Can we still enjoy without questioning—without seeing beyond the sparkle?

Seeing What Others Prefer Not to See

At AGUAdeORO, we believe luxury needs a new kind of depth.
A depth built not on illusion, myth, or secrecy, but on transparency and responsibility.

We value not only what is visible but also what is invisible; the origins of our materials, the hands that craft them, and the ethical conditions in which beauty is created.

Because true luxury, in our view, always comes with questions; uncomfortable, necessary, and honest questions:

• Who really pays the price for what shines?
• What stories lie behind the luxury we admire?
• What value does an object have if it ignores those who made it possible?

Creating Ethical Jewelry with Purpose

AGUAdeORO was born from the need to look deeper, to challenge traditional notions of luxury and propose a new way of creating, giving, and cherishing jewelry.

Our ethical jewelry collections feature responsibly sourced Fairtrade gold, meticulously selected gemstones, and premium-quality lab-grown diamonds.

From personalized engagement rings to meaningful birthstone jewelry, each AGUAdeORO piece embodies transparency, sustainability, timeless elegance, and social responsibility.

Visit our boutiques in Geneva and Zurich, or shop securely online. We offer insured shipping to France, Germany, the European Union, and many other countries.

Discover more about our ethical luxury philosophy in our manifesto.